The True Italian Taste project is promoted by the Italian Ministry of Economic Development and coordinated by Assocamerestero, the association that brings together 78 Italian Chambers of Commerce in the world. This large network proudly promotes authentic Italian food at a global level.
Started a couple of years ago in the United States and in Europe, now the project has extended to many Asian countries, amongst which is Singapore. The Italian Chamber of Commerce in Singapore will focus on increasing knowledge locally about real Italian food, in markets where the genuine Italian food experience is challenged by other products that utilize Italian names and/or symbols that recall Italy but are not authentic.
Aim of the project is to educate about the meaning of quality European certification such as DOP (Protected designation of origin) and IGP (Protected geographical indication), labels that certify a specific link to the place they have been produced, so to educate consumers to look for those labels and find authenticity.
The goals of True Italian Taste are:
- Tell consumers all over the world about the benefits of true Italian products and the importance of the link between foods and the places they come from
- Help food lovers to choose and use authentic Italian ingredients, supporting both businesses and consumers
- Support Italian makers of certified, traditional and niche products who would like to be better known on international markets, and reinforce and expand business opportunities for companies already present on world markets
- Show how to take advantage of the healthy qualities of true Italian food, promoting organic products, dietary supplements, and all Italian-made products certified for specific ethnic categories (halal and kosher foods)
The Italian Food Innovation exhibition will bring in 15 Italian startups and innovation companies in the food industry to Singapore.
During the exhibition, a panel of jury will decide and award the startup with the best innovation idea. The winner will get the chance to utilize ICCS facilities and services free of charge for 6 months.
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