BIT - Your travel exhibition
APRIL O2 - O4 2O17
FIERAMILANOCITY • MICO
NEXT TO THE BEST
The 2017 edition will be one of the most innovative that BIT, Milan International Travel Exhibition, has ever organized to ensure those who work in the tourism industry and travellers from all over the world a truly can’t-miss event.
From Sunday the 2nd to Tuesday 4th April, 2017, BIT will offer a totally new experience.
Even from a logistical point of view. New event venues will be, in fact, Fieramilanocity (the innovative city fairground) and Mi.Co (among the largest conference facilities in Europe and worldwide).
THE BIT FORMULA
The new exhibition concept, logistics and organization of BIT 2017 responds effectively to market developments because:
• The return to Fieramilanocity is enhanced by the attractiveness of Milan as a capital of Italian style, maintaining excellent logistics (a particularly significant plus compared to all the other Italian fairs) for both exhibitors and visitors.
• The days of the week (Monday, Tuesday) are more in line with the operations of travel agencies.
• April is the best time of the year to leverage the synergies of the experts in the field.
TRAVELLING IS ALWAYS A NEW IDEA
Tourism is a constant evolving system and the tourist as well evolves becoming a traveller, increasingly adventurous, curious and alert, looking for unique and authentic emotions.
Not merely pictures to look at later, the journey is more and more an experience to truly live through precise reasons and dynamics. That’s why in the next edition of BIT the four areas Leisure, Luxury, MICE and Destination Sport (the latter extended to three days) will go alongside three itineraries, developed through the help of important influencers, dedicated to growing segments: Food and Wine, Wedding and Digital.
A BUSINESS TO LIVE IN FIRST PERSON
For all exhibitors, BIT 2017 is an important experience to create new business opportunities. A crucial event, to experience firsthand.
• To enable new business relationships.
• To strengthen own brand awareness.
• To develop new distribution channels.
• To participate in conferences and dedicated training sessions.
“Targeted business opportunities”: this concept will guide the whole event.
BIT confirms its investment in the hosted buyers and renews the EMP platform (Expo Matching Program - one of the engines of connecting the demand and more timely supply of the entire exhibition industry - which in Bit 2016 made it possible to organize more than16.000 meetings and appointments). Given the success in the previous edition of the Buyer’s “Speedy Meeting”, BIT will extend them to travel bloggers in order to create network opportunities for exhibitors interested in meeting active influencers.
CONFERENCES - MANY MORE PERSPECTIVES
BIT 2017 will be also supported by a rich program of conferences, even more strategic and targeted.
There will be indepth opportunities, which will provide trade operators with tools to identify the “when”, “where” and “how” of the most promising trends in the tourism industry of tomorrow.
A NETWORK OF ENDLESS POSSIBILITIES
To promote your company in the most effective way, BIT provides not only its own site, but also strategic tools dedicated: all social channels and the Webitmag portal.
For more information write to firstname.lastname@example.org