Acqua di Parma, a symbol of Italian savoir-faire and refinement, embodies discreet luxury through its elegant fragrances and lifestyle products. The brand started in 1916 with the famous COLONIA, celebrating a passion for beauty, attention to detail, an essential and bright elegance, and a contemporary interpretation of the genuine Italian style.

Acqua di Parma has been part of the LVMH Group since 2001 and has gone from strength to strength with the creation of other Colonie, the Barbiere, Le Nobili, the Blu Mediterraneo line, the Signatures of the Sun line, and the Home Collection. All of the lines are rigorously manufactured in Italy and distributed in Europe, Asia, the United States and the Middle East.