IEG Asia and International Food & Beverage Association announce Strategic Partnership for SIGEP Asia 2024

The International Food and Beverage Association (IFBA) and the Italian Exhibition Group (IEG) Asia have joined forces for the upcoming SIGEP Asia 2024, co-located with Restaurant Asia, Speciality Food & Drinks Asia, Speciality Coffee & Tea Asia, and Food2Go Asia 2024 to be held at the Sands Expo & Convention Centre in Singapore from 26 – 28 June 2024. This strategic partnership marks a significant milestone in the food and beverage industry, uniting two leading organisations in their pursuit of innovation and excellence.

Scheduled to be a highlight in the food and beverage calendar, SIGEP Asia 2024 will bring together industry leaders, professionals, visionaries, and enthusiasts under one roof. Through this partnership, IFBA and IEG Asia are committed to providing a dynamic platform for idea exchange, networking, and celebrating sector achievements.

A ceremonial signing event was held this morning at the Singapore headquarters of IEG Asia to signify the beginning of a promising collaboration. The event was graced by the presence of esteemed delegates from the IFBA, including Mr Hai Poh Cheong, the IFBA President; Mr Han Bin, Chairman of the Asia-Pacific Alliance of Singapore; and Mr Mark Chan, Director of BT International. Their presence symbolises unity of purpose and vision, officially marking the commencement of this impactful partnership between the two organisations.

Representing IEG Asia, Mrs Ilaria Cicero, Chief Executive Officer, joined the distinguished leaders of IFBA in a powerful display of unity, demonstrating a shared commitment to advancing innovation and development in the F&B and food service Ho.Re.Ca. industries.