Pillows, blankets, and quilts are inseparable from our lives. From the moment we lie down on the bed to relieve the day’s fatigue until we wake up in the morning, these items accompany us. Thanks to this, they are items we can easily find anywhere. However, not all bedding is like that. For example, products embroidered with the “Frette” logo are different.
Frette is recognized as the top luxury brand in the global bedding industry. Founded in Italy, the birthplace of luxury, in 1860, Frette began supplying the Italian royal family just a few years after its establishment, maintaining its status as a premier luxury brand for over 160 years.
Frette bedding is also laid out in high-end hotels. The list of prestigious clients is dazzling: St. Regis, The Luxury Collection, Aman Resorts, Soho House, Ritz-Carlton, Peninsula, Mandarin Oriental, Rosewood... In addition, Frette is active as an official linen partner for luxury yachts and royal families.
Frette explains its long-lasting presence in the global luxury bedding market as follows: “We provide differentiated value through the finest fabrics, sophisticated designs, and private services tailored to customers’ needs.”
The manufacturing process of Frette’s products makes this claim believable. The company selects only the highest quality Egyptian cotton at its headquarters in Milan and Monza, Italy. Particularly, Frette’s embroidery technique is well known for its three-dimensional depth and meticulous craftsmanship.
Through a secret technique of stacking multiple layers of embroidery precisely, they create an even more luxurious detail. Besides fabric and color selection reflecting customer preferences, delicate customization is also possible, including family crest embroidery and tailor-made sizes.
Frette has also been active in targeting the Korean market. A representative example is the opening of the retail boutique ‘Frette Seoul’ in Apgujeong in June 2021. Frette Seoul was designed by the renowned Milan-based architectural firm ‘ArchiBrand.’
Reflecting the unique design of Frette’s global flagship boutiques, it stands out. The first floor is a showroom, and the second floor is a reception and consultation area for customers. It is the largest store in the Asia-Pacific region. Frette also supplies bedding sets to Korea’s top luxury hotels, Signiel and Chosun Palace.
Frette plans to increase contact points with Korean customers further. However, their approach is somewhat unusual. Instead of simply providing bedding for luxury hotels or yachts, this time the stage is above the clouds — in the sky. Frette will supply its products to the seats of Korean Air, Korea’s largest airline.
Luxury in the Skies: Korean Air Partners with Frette for Premium In-Flight Experience
May 30, 2025
