BREAKFAST TALK: E-Commerce Evolution: How Premium Brands are Winning in Southeast Asia’s Digital Market

On Wed 6th Nov 2024, the ICCS Digital Committee and the ICCS Luxury Retail Committee hosted the breakfast talk: 'E-commerce evolution: How premium brands are winning over Asia's Digital Markets at Lazada One.

This panel delved into the strategies driving digital success, from leveraging cutting-edge technology to delivering personalized online experiences. The talk has been a unique opportunity to discover how these premium brands are navigating market trends, consumer expectations, and regional challenges to unlock new growth opportunities in the rapidly evolving digital economy.

Thanks to the panelists: Luca Barni, Senior VP of Business Development at Lazada Group; Matthijs Vanderputten, E-commerce Director at L'Oreal South Asia Pacific, Middle East & North Africa; Jean Liang, Managing Director OnTheList; Shauntelle Neo, Business Development Director at SUPERNOVA Srl; and moderator Fabrizio Caruso, Founder and CEO of S8Advisory as well as ICCS Digital Committee Chairperson.

Thanks to Alessandro Puccio, Managing Director at Accenture, for the collaboration on this successful breakfast talk.

The panel was followed by a lively Q&A and a fruitful networking session. Thank you to all the attendees for their active participation.